Saturday, 10 January 2009

Deconstructing A Radio Jingle

To attempt and create a Radio Jingle that would last for 30 seconds we as a class analysed and differentiated the conventions that were used so we could use them in our preliminary task.
The radio broadcast i had deconstructed was:

Radio Jingle Deconstruction
(Jingle 7)

Capital Breakfast Show

Right from, the start it is a upbeat tune and is most likely to be played in the morning to wake you up or play while have breakfast because of the name as well.

The voice of the woman is also upbeat she is also singing in course with the beat making it sound more fluent and more professional.

This particular Radio Clip is for Young Adults due to the upbeat music and it is very interesting

The woman starts singing and says what is going to be on the radio show today, also when the man comes in the upbeat music is still playing and he stating that they have great songs and they are going to play 10 of them in a row.

After this particular man is finished speaking there is a clip of a particular song that is going to be played later on.

Before the clip is played the woman states what the radio station is called and tells us what the frequency is.

The beat is very repetitive and sound like loop so it will stick in the peoples head so when they remember the tune they’ll know what the radio station is called.

When the man starts speaking the music fades out just for a second then when he starts it comes back but at a lower volume. After the message the music volume is restored back to normal.

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